MAP and activation is for DELPHI MHS2 Scale systems (MIBS) made by Delphi installed in Audi’s. You simply insert the SD card in the MMI and enjoy.
As you might know each region have it’s own specifics. Like for example USA have radio freq is different. MMI Region conversion service.
The MMI system in your Audi is like your notebook. Every once in a while there is MMI Software update released. Get yours updated now!